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Second Look: Brand Nubian – Foundation

Posted on September 1, 2009December 24, 2019 by Robbie Ettelson

Depending on who you speak to, either everything after All For One was rubbish or In God We Trust was an under-appreciated classic. But you’d be hard pressed to find anyone who considers any other Brand Nu LP’s to be worthwhile, which is not entirely accurate. Consider the long awaited return of Grand Puba and Alamo to the fold in 1998 to be a case of bad timing, but far from the cynical cash-in that it might initially appear to be. Since Arista was making a pretty penny from Bad Boy, it ‘ain’t no mystery’ that they leaned on the brothers from Now Rule to deliver them some ‘jiggy’ shiny radio-friendly material, which explains the atrocities that are ‘Let’s Dance’ and ‘Back Up Off The Wall’, while even some of the contributions from the D.I.T.C. production squad are uncharacteristically smoothed-out. With some careful editing, however, you’ll uncover some of their finest records since their universally-heralded debut.

‘The Return’ is the solid, if unspectacular, DJ Premier driven ‘comeback’ song, but as soon as the catchy riff of ‘Shining Star’ drops, it feels just like old times as the crew deliver a spirited rags to riches tale that hits all the right spots. ‘The Beat Change’ is noteworthy for a stand-out shot from the sometimes under-performing Puba, while ‘Brand Nubian’ and ‘Straight Outta Now Rule’ (courtesy of Buckwild and Lord Finesse, respectively) are worth the price of admission alone (whatever they’re charging for it in the cut-out bin these days). Not to mention that the sleeve design was laced by Tony Bones, who also takes no shorts on the design tip.


Brand Nubian – ‘Straight Outta Now Rule’

23 thoughts on “Second Look: Brand Nubian – Foundation”

  1. 357 NYC says:
    September 1, 2009 at

    IDK I think Brand Nubian got close to 4 classic lp’s..All For One,In God We Trust, Everything is Everything, & Foundation all got considerable play to this day!!

  2. Robbie says:
    September 1, 2009 at

    ^ Agreed, apart from a lot of ‘Everything…’.

  3. claaa7 says:
    September 1, 2009 at

    Actually “Foundation” is a very good album, maybe 2 songs on there that i don’t like but the rest is great. Sadat X and Lord Jamar grew alot and they were not at all as far from Puba as on the debut. Lots of food for thought without being as provocative as on previous LP’s plus slamming beats from Lord Finesse, Diamond D, Buckwild, DJ Premier and Ogee.

    Brand Nubian’s four first LP’s is great, the most underrated being “Everything is Everything”.

  4. Elijah says:
    September 1, 2009 at

    Absolutely, Foundation is an incredible record. Probable Cause is my shit.

  5. R.Jones says:
    September 1, 2009 at

    Some poor soul sold this back to my favorite record store recently,I bought it used…and even my wife who is a 80’s pop,90’s R&B,and 70’s disco fan was feeling The Foundation cd.I was not feeling that”Everything is everything”joint-gangster Gods??-NAH

  6. er4se says:
    September 1, 2009 at

    no doubt robbie… i recently rediscovered this aft i heard someone playing old sadat x and nubian joints on syrius at work and “back up off the wall” came on and i was like i gotta re-cop this album… no filler

  7. er4se says:
    September 1, 2009 at

    and yeah in god we trust was a keeper just for “pass the gat” and “black and blue” alone… everything however was mediocre

  8. er4se says:
    September 1, 2009 at

    and i just saw you think back up off the wall was lame? that beat is bangin…

  9. claaa7 says:
    September 1, 2009 at

    yeah “Back Up Off The Wall” is dope but how you gonna call “Punks Jump Up To Get Beat Down” mediocre is beyond me.

  10. er4se says:
    September 1, 2009 at

    im not… but the diamond remix most def shoulda been on the album nucca

  11. er4se says:
    September 1, 2009 at

    im sayin “everything” the album is mediocre…

  12. TheR says:
    September 1, 2009 at

    The unreleased album “Time’s running out” is pretty good too

  13. DANJ! says:
    September 1, 2009 at

    Yeah… I feel like Brand Nubian always had somewhat of a side to them that allowed them to make uptempo, party-ish records as well though- and that’s even evident with the first album. That’s why songs like “Back Up Off The Wall” and “Don’t Let It Go…” aren’t all that uncharacteristic of them.

    That said, Foundation was a good album. I liked “Love Vs. Hate”, “The Return”, “Probable Cause”, and “Straight Outta Now Rule” amongst others too…

    As for In God We Trust- yeah, that wasn’t a great outing at all. It had its moments, though. Biggest piss-off moment of that was that generic version of “Punks Jump Up”- they did the ol’ “remix fake-out” move with the single- blah.

    Everything Is Everything- ehhh. Again, had its moments, but that one seemed like they were just throwing anything up against the wall and seeing what stuck.

    -D!

  14. Curt McGirt says:
    September 2, 2009 at

    I thought foundation was a dope album. I still got the tape somewhere in the house. Although the article may have some points about the jiggy p.o.v, there where like mentioned before many hot joints on the album but when you really think about it…

    DO YOU REALLY THINK BRAND NU WOULD BE ABLE TO PUT OUT AN ALBUM NOW ON A MAJOR AND GET “CLIVE DAVIS MONEY” @ THE SAME TIME IN ’09?

    EXACTLY!!!

  15. gx says:
    September 2, 2009 at

    shiiiiiiiiit. they wouldnt have got clive davis money for this.

  16. dialect says:
    September 2, 2009 at

    first 4 brand nubian lps are classics…in god we trust is laced with heaters…pass the gat??? man that track says it all.

  17. Jeffluv says:
    September 2, 2009 at

    great album, pleased I picked up the wax as soon as it dropped…kinda miss the days of buying something I hadn’t heard on the strength of previous releases…Love Movement and Idlewild put pay to that

    Everything is Everything is an acquired taste…to me its a concept album, I love the way the whole thing is reeeeal slow and laidback. Even the awful freestyles on Nubian Jam got me eventually – great production.

  18. HipHipHistorian says:
    September 2, 2009 at

    I loved, and still love this record. Yes, there are some weak tracks, but there are a lot of heartfelt ones with great messages. This came out my sophomore year of college, actually it dropped the same day as BlackStar. I copped this on cd and that on cassette. This got regular rotation for a long time, and a lot of the tracks were spun on my radio show.

  19. Blanco says:
    September 3, 2009 at

    I never understood why some (quite a lot actually) people are kinda dissing “Foundation” – I always liked that album and still do!

  20. P-Stash says:
    September 4, 2009 at

    why forget “Love Vs. Hate”(?)produced by Finesse..
    definite winner – amazing loop, and a track i tend to go back to on that album, plus “Straight Outta Now Rule” and “Brand Nubian” both excellent joints.

  21. BIN GRIM says:
    September 5, 2009 at

    The track with the sick western guitar riffs in the back real d.i.t.c.ish. Some old hang em high noon ish. Sadat killed it. Btw the sadat’s cowbows album was a slept on classic. Sauce for the birdheads was my joint..don’t sleep cause yot might slip!

  22. backfromdeath says:
    September 5, 2009 at

    wooonderful album.
    i loooove “don’t let it go to your head” and, of course, “the return” (+ the intro).
    maybe their 2nd best album.
    1- all for one
    2- foundation
    3- in god we trust
    4- everything is everything
    5- the new one
    all of them are, of course, good albums.
    one of my favourite groups.
    black cowboys!

  23. Beatlover says:
    September 6, 2009 at

    The Gods off The second LP has always been a favourite..

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